Prepared for Ezi Group — August 2026
Data & Analytics Overview

What you don't know
is costing you.

Your website gets visitors every day. Some buy. Most don't. Right now, there's no way to know which — or why. This is what that's costing you, and what we can do about it.

The Problem

You're running a business blind.

Ezi Office Supplies has a website. It has an online store. People visit both. But right now, there is no analytics tracking installed on eziofficesupplies.com.au — which means no one knows how many people are visiting, where they're coming from, what they're looking at, or where they're leaving.

Every day that goes by without data is a day you can't get back. The good news: it's a 1-hour fix. The bad news: until it's fixed, you're guessing.

💡 We checked. eziofficesupplies.com.au has no Google Analytics, no tracking, no data collection of any kind. The site has been running without it. That's not a criticism — it's incredibly common. But it means every decision about the website so far has been made without evidence.

What the data says

This is what's probably happening to Ezi right now.

These aren't generic statistics. Each one maps directly to a specific problem in how Ezi's online presence is currently set up.

80%
of users leave immediately when they land somewhere unexpected.
→ This is the Ezi → Office National problem. Someone clicks a link on eziofficesupplies.com.au, lands on a completely different website with different branding. Most leave before they buy.
53%
of mobile users abandon a site that takes longer than 3 seconds to load.
→ We don't know how fast the Ezi site loads on mobile. No one's measured it. On mobile it could be losing half its visitors before they even see the homepage.
88%
of people who have a bad experience on mobile won't come back.
→ The Ezi site hasn't been optimised for mobile. If a customer pulls it up on their phone and it's hard to read or use, they're gone — and they don't come back.
97%
of people search online before visiting or buying from a local business.
→ The Ezi website is often the first impression. Before anyone walks into the Oxenford or Labrador store, they've already Googled. What they find — and how it looks — decides whether they show up.
75%
of people never scroll past the first page of Google results.
→ If Ezi isn't ranking, it doesn't exist online. A properly set up website with analytics helps identify which searches Ezi should be showing up for — and whether it currently does.
23×
more likely to acquire customers — businesses that use data vs those that don't.
→ This is the gap analytics closes. Once tracking is installed, every decision about the website can be based on what customers are actually doing — not guesswork.
The Biggest Issue

The door doesn't match the house.

🚪
Customer lands on eziofficesupplies.com.au
They've Googled, found Ezi, clicked through. They're warm — they're interested. Good start.
↗️
They click "Shop Online" or "Buy Now"
They're taken to officenational.com.au/shop/en/ezios — a completely different website, different brand, different look and feel.
🚶
Most of them leave
The research says 80%+ bounce when they land somewhere unexpected. They came to buy from Ezi. They ended up on Office National. That's not what they clicked for.
❓
And no one knows any of this is happening
Without analytics on the Ezi site, there's no way to measure how often this happens or how many sales it's costing. It could be 10 people a week. It could be 200.

The Office National store works fine for what it is. But it shouldn't be the main event. Ezi needs to own the customer experience end to end — from Google search to sale. Right now, it hands that off halfway through.

What We Do About It

A clear plan. No guesswork.

This doesn't need to be a big project. It starts with one simple thing — knowing what's actually happening.

1
Install analytics on eziofficesupplies.com.au
Google Analytics 4 — free, takes about an hour, gives you real data from day one. Every visitor, every click, every page they look at and where they leave.
Free — done by Luke
2
Leave it running for 2–4 weeks
Collect a real sample of how people use the site — how many, where from, what they do, where they drop off.
No action needed
3
Sit down and look at it together
We go through the data in plain English. No jargon. Here's how many people are visiting. Here's where you're losing them. Here's what it's probably costing.
In-person review
4
Decide what's worth fixing — based on actual numbers
No guessing, no pressure. The data tells us what the biggest problems are. We fix those first. Every decision is backed by evidence.
Data-driven
5
Once it works for Ezi Office Supplies — roll it out across the group
The same approach, the same setup, applied to every business under Ezi Group. One system. One person managing it. Real data across the board.
The long game
A Note

Why I'm doing this for free.

From Luke — directly to the Ezi team

Nathan asked me to take a look at what was going on with the Ezi website, and I was happy to. What I found was pretty clear — a lot of potential being left on the table, and no way to measure how much, because the data just isn't there yet.

I want to be straight with you: I do AI consulting, data analytics, and website development. This is what I do. What I've put together here would normally cost money — and so would installing analytics and sitting down to walk through what it means.

I'm doing it for free because I think once you see what the data shows on one business, you'll understand why it matters across all of them. That's my pitch. Not a contract, not an invoice, not a hard sell. Just — let me prove it works on Ezi Office Supplies first, and if it does, I'd love to be the person you bring in across the whole group.

If it doesn't move the needle, you've lost nothing except an hour of my time and a conversation. That seems like a fair trade.

L
Luke Kiriakos
AI Consulting · Data Analytics · Web Development · lukekiriakos@gmail.com
Prepared for Ezi Group, August 2026 · Luke Kiriakos · lukekiriakos@gmail.com