Prepared for Ezi Group — August 2026
Website & Analytics

There's money in your data.
You just can't see it yet.

Most businesses know their website could be doing more. What they don't know is exactly how much more — and where the gap is. That's what this is about.

Why this matters

Your website is working 24/7. The question is whether it's working for you.

A good website doesn't just look nice — it removes friction. It makes it effortless for the right person to find what they need, trust you, and take action. The numbers below aren't hypothetical — they're what the research consistently shows across businesses like Ezi.

97%
search online before buying locally
Your website is the first impression for almost every new customer
94%
of first impressions are design-related
People decide whether to trust a business before they've read a single word
88%
won't return after a bad mobile experience
One frustrating visit on a phone and they're gone for good
76%
say ease of use is the #1 factor in a website
If finding things takes effort, most visitors won't bother — they'll go somewhere easier
80%
of people leave immediately when they land somewhere they didn't expect.
When someone clicks a link and ends up on a completely different-looking website, most go straight back to Google. This single stat is the most relevant one for Ezi — and potentially for every business in the group.
Worth noting

If more than one business in the Ezi Group has this same setup — where clicking "Shop Now" sends customers to a different website — then this single fix could apply across the board. That's not multiple big projects. That's one straightforward change, repeated. And the impact compounds every time it's done.

A real example

What the bounce rate could actually be costing.

Let's make this concrete. Say Ezi brings in $2,000 a month from new customers — people buying for the first time. Here's what a 60% bounce rate means in plain dollars.

The maths — simplified

A 60% bounce rate means 6 out of every 10 people who click "Shop Now" leave without buying. Only 4 out of 10 actually complete a purchase. Those 4 people represent your $2,000.

4 in 10
Complete a purchase → $2,000/month
6 in 10
Hit "Shop Now", land on Office National, and leave
$3,000
Potential revenue walking out the door every month

If 4 out of 10 people are worth $2,000, then the 6 who bounced represent roughly $3,000 in potential revenue lost every single month. That's $36,000 a year — from one fixable problem.

And that's just new customers on one website. These numbers don't change on their own without knowing they exist.

The uncomfortable part: without analytics, this is just an estimate. The real number could be higher. It could be lower. Right now there's simply no way to know — which is exactly the problem.

Where Ezi is right now

This is very common. And very fixable.

Worth saying upfront: none of what's below is unusual. The vast majority of small-to-medium businesses are in exactly this position. It's not a criticism — it's just where the opportunity is.
📊
No analytics currently installed on eziofficesupplies.com.au
There's no tracking on the site — so there's no data on how many people visit, where they come from, what they look at, or where they leave. This is the starting point. Everything else flows from fixing this first.
🔀
Customers are being handed off to Office National mid-journey
When someone clicks "Shop Online" they land on officenational.com.au — a completely different website. Research says 80% of people leave when they land somewhere they didn't expect. This handoff is almost certainly the biggest source of lost customers, and right now there's no way to measure it.
📱
The site hasn't been optimised for mobile
More than 60% of web traffic is now mobile. If the experience on a phone is frustrating — slow load, hard to navigate, text that doesn't fit — most visitors leave and don't come back. Mobile is where most of your potential new customers are first seeing you.
🔁
No way to capture repeat purchase intent from new visitors
Every new customer who visits and leaves without buying is gone permanently — no email, no retargeting, no way to reach them again. An owned website with proper tracking changes this completely. You build a list. You understand behaviour. You bring people back.
What we do about it

A clear plan. No guesswork.

Everything below is handled end to end. Ezi doesn't need to do anything except provide access to the website — and set aside 20 minutes to review what the data shows.

1
Set up analytics on eziofficesupplies.com.au
Full tracking implementation across the site. From that point on, every visitor is recorded — where they came from, what they looked at, where they left. Real numbers, for the first time.
Handled end to end
2
Track every handoff to Office National
Custom event tracking on the "Shop Online" button so every click-through is recorded. For the first time, there's a real number attached to how many people make that jump — and that becomes the baseline.
Included in setup
3
Leave it running for 2–4 weeks
Nothing needed from Ezi. The tracking runs in the background and collects a meaningful sample of real behaviour — not a guess.
No action needed
4
Review the findings together
Sit down with whoever needs to see it. Go through the numbers in plain language — how many visitors, where they're coming from, where they're dropping off, and what it's likely costing. No jargon.
In person
5
Use the data to decide what comes next
Once there are real answers — not guesses — the path forward becomes obvious. Maybe the site needs optimising. Maybe it's already performing well and the focus shifts elsewhere. Either way, the decision gets made on evidence. And if the results are there, it opens the door to doing the same across every other business in the group — more visibility, more data, more revenue. But that's a conversation for when the numbers are in front of us.
No pressure — just possibilities
Prepared for Ezi Group — August 2026 · Luke Kiriakos · lukekiriakos@gmail.com